Orange County SEO – Search Engine Optimization
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Our team of search engine specialists ensure that your website is optimized to dominate the web space for your industry. Throw away those yellow pages! Everyone else has! Search Engine Optimization is an art, and Attivia has mastered it!
SEO, or search engine optimization, is simply the process of working to get your website on the first page of search engines such as Google. Orange County SEO is performed to gain more exposure for your business. Attivia tailors a strategy specifically for your business, optimizes your website for SEO best practices, and then unleashes a campaign designed to make your business dominate the search results.
How does this help your business grow? Google, Yelp, and other local directories online have become the new Yellowpages. Attivia uses your SEO campaign to position you in such a way that consumers that have never heard of you, are finding you on Google. These are consumers looking for a business to buy a product or service from. By getting your website on the first page of Google and YELP, your website traffic will explode. It’s a numbers game. The more people coming to your beautiful website, the more prospects you will have.
Although we offer SEO services to websites around the country, Attivia takes great pride in helping our friends right here in Orange County and surrounding areas with their SEO. We are a local business started from the ground up, and we want to help our fellow business owners succeed!
SOME REAL CLIENT RESULTS
The First Step in the SEO Process
The first step in the process of SEO is to form a strategic search engine optimization plan. During this time we evaluate your website, your industry, your competitors and the online environment for your space. We don’t have any cookie-cutter strategies. We tailor a strategy to each and every client no matter how big or small they might be. We believe in a personal approach and producing results driven campaigns to make our clients thrive!
Keyword Research
Keyword research is usually the next step we take when we start a strategy for a company. Keywords are the words that people type into a search engine such as Google when they want to find something. An example of these keywords would be, “Orange County SEO company.” It is important to identify our client’s key niche and the right keywords for them. Sometimes the best keywords for your campaign are not the most obvious ones. We make sure we find a good balance of volume of searchs vs. competitiveness. In short, we want our clients to get the best “bang for your buck.” Once these keywords have been identified, we can tailor their website construction, pay-per-click, blogging, online marketing, etc. to those words.
Competitor Research
It would be foolish to launch a digital marketing or SEO campaign and ignore what your key competitors are doing. We do a deep analysis of all their online marketing activities to identify what makes them successful. We use this data to help formulate your tailored SEO strategy. We use sophisticated software that lets us reverse engineer all their digital marketing campaigns. Sometimes, we utilize elements of their marketing plan and add in our own strategic elements to enhance the performance. We don’t always reinvent the wheel, but we do make sure you have the best wheel around! Using these tools helps us to make sure you are staying competitive while also staying ahead of the game for new search trends. Even if we decide to build your SEO plan from the ground up, it is still wise to have a pulse on what your competitors are doing online.
On-page Optimization
Once your strategic SEO plan is created, the next step is to optimize your website, laying the foundation for your SEO campaign. Attivia will review your website content to ensure that it is optimized for your SEO. Search engine optimization requires content to be relevant and tied into your keywords from your keyword analysis. In addition, for your SEO campaign to be successful you need enough content on your website and a good balance of keywords mixed in. There are several other factors that your content needs to satisfy as well. Content needs to be well thought out and structured to produce results.
Additionally, we make sure that all the behind the scenes code is optimized, your Google sitemap and all other SEO best practices tasks are completed.
Link Building
It is estimated that 70% of SEO is dependent upon link metrics. Whether you are in New York or Orange County, SEO rests on creating a strong link portfolio for your website. Link building is the process of forming partnerships with other websites and trading links. In other words, we are creating a digital footprint for your website across the internet to make your landing pages more relevant, ultimately making them rank higher in search engines. Your SEO greatly benefits from others posting links to your website. However, the trick is building the right links on the right sites. In search engine optimization, quality is better than quantity.
Content Marketing
In conjunction with link building, we also produce a tremendous amount of content for you every month. This content is all tailored to your SEO strategy. We then syndicate that content to various websites across the internet, ultimately growing that digital footprint for your website. We will produce blogs, press releases, images, PDFs, etc. to share across the internet, driving traffic back to your website and also building up your SEO.
Conversion
So you hit your target goal for traffic to your website… your Orange County SEO company has gotten your website to page 1 of Google… did you actually sell anything? How much of your traffic is being converted into sales? All of that can be tracked, and if your conversion ratio is poor, then there is something obviously wrong. We analyze your site, and we adjust content to increase your conversions. Search engine optimization works in close conjunction with Conversion to make you successful. Because our success depends on your success, we want to make sure you are getting the most out of your SEO service. Our goal is to keep you with us for the long-term!
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